Berkeley Group Unlock UK
CLIENT
Berkeley Group MEA
YEAR
2025
TYPE OF WORK
Concept & Content Design
Creative Design
Production & Execution
Event Management
CLIENT
Berkeley Group MEA
YEAR
2025
TYPE OF WORK
Concept & Content Design
Creative Design
Production & Execution
Event Management
CLIENT
Berkeley Group MEA
YEAR
2025
TYPE OF WORK
Concept & Content Design
Creative Design
Production & Execution
Event Management
CLIENT
Berkeley Group MEA
YEAR
2025
TYPE OF WORK
Concept & Content Design
Creative Design
Production & Execution
Event Management
As the continuation of the first Berkeley Group Signature. Showcase, this edition aimed to create a more premium, story-driven experience dedicated to Berkeley’s selected developments. We reimagined the entire journey with immersive digital storytelling, cinematic visuals, and a London-inspired brand narrative, turning the showcase into a bespoke real estate experience for investors and agents.
As the continuation of the first Berkeley Group Signature. Showcase, this edition aimed to create a more premium, story-driven experience dedicated to Berkeley’s selected developments. We reimagined the entire journey with immersive digital storytelling, cinematic visuals, and a London-inspired brand narrative, turning the showcase into a bespoke real estate experience for investors and agents.
The Ask
To design a targeted event experience that welcomes invited guests and showcases select UK properties aligned with each attendee’s investment profile.
What We Did
Guests entered through a custom-built immersive tunnel, featuring a cinematic film inspired by UK's districts. From there, they moved through themed rooms, each reflecting the lifestyle and character of Berkeley’s neighborhoods. The journey combined LED storytelling, interactive content, and scale models to create a premium environment that connected real estate, design, and emotion.
Event Highlights
Eventkraft really took a great time and depth to understand the concept of what we were trying to achieve, and came up with a concept to elevate the event. They've been able to transport London into Istanbul, tapping into the culture of Turkey but also capturing the same culture of London, UK. We're absolutely delighted with the outcome of it, the look, the feel, the branding has been on point. Throughout the process, it's been a collaborative effort and couldn't recommend them more highly, and we'll certainly be working with them again moving forward.
Eventkraft really took the time and depth to understand the concept of what we were trying to achieve, and came up with a concept to elevate the event. They've been able to transport London into Istanbul, tapping into the culture of Turkey but also capturing the same culture of London, UK. We're absolutely delighted with the outcome of it, the look, the feel, the branding has been on point. Throughout the process, it's been a collaborative effort and couldn't recommend them more highly, and we'll certainly be working with them again moving forward.
Chris Frame
Director, MEA, Africa & India
We're really happy to have worked with Eventkraft in this wonderful event. From the beginning, they definitely understood the brief and the idea behind and they came up with a great concept. Everyone said this was our best event so far. Really great for the professionalism of the team. Everyone was on the ground. Really helpful. So I would definitely work again with them in the future.
Leila Kadiri
Head of Marketing Middle East & Africa
Attendees
Agents
Activations
We curated immersive setups that evoked the feeling of living in London, creating an inviting atmosphere where attendees could engage with agents in a relaxed and inspiring environment.
Attendees
Agents
Activations
We curated immersive setups that evoked the feeling of living in London, creating an inviting atmosphere where attendees could engage with agents in a relaxed and inspiring environment.
Attendees
Agents
Activations
We curated immersive setups that evoked the feeling of living in London, creating an inviting atmosphere where attendees could engage with agents in a relaxed and inspiring environment.
Attendees
Nights
Activations
We curated immersive setups that evoked the feeling of living in London, creating an inviting atmosphere where attendees could engage with agents in a relaxed and inspiring environment.
