The Ask
Design the UI and UX of a productivity tool that integrates into the workflow and becomes a daily companion of the users
What We Did
We lead the creation of beams' entire UX and UI, focusing on a user-centered approach by working in weekly sprints to keep the beams experience constantly evolving.
Through iterative testing, we prioritize and build features that directly resonate with the target audience. We detail user flows, outlining user interactions for various tasks. We visually represent these journeys with prototypes to test with users and provide developers a clear picture.
We establish a central design language system that ensures visual harmony across the menu bar app and website. This fosters brand recognition and user familiarity with every interaction.


From the users
From the users
From the users
- So — I was in focus time and left this for a whole 30 minutes to respond.
Desigan ChinniahTechnologist - When it takes a thousand times to switch from one task to another during the working day, such a tool can be a salvation. I wish you success!
Igor VinidiktovCo-Founder - As a person who is really easily distracted, I can recommend beams to everyone. I use it every day, like the focus mode and especially love the ability to start ad hoc meetings.
Florian BiebersteinHead of HR - I love it how it helps me to maximise the value of my time. I have been a heavy user since the early versions, and I love how it evolves over time to make my work even more mindful.
Can Kutlu KınayEngineering Leader
- So — I was in focus time and left this for a whole 30 minutes to respond.
Desigan ChinniahTechnologist - When it takes a thousand times to switch from one task to another during the working day, such a tool can be a salvation. I wish you success!
Igor VinidiktovCo-Founder - As a person who is really easily distracted, I can recommend beams to everyone. I use it every day, like the focus mode and especially love the ability to start ad hoc meetings.
Florian BiebersteinHead of HR - I love it how it helps me to maximise the value of my time. I have been a heavy user since the early versions, and I love how it evolves over time to make my work even more mindful.
Can Kutlu KınayEngineering Leader
- So — I was in focus time and left this for a whole 30 minutes to respond.
Desigan ChinniahTechnologist - When it takes a thousand times to switch from one task to another during the working day, such a tool can be a salvation. I wish you success!
Igor VinidiktovCo-Founder - As a person who is really easily distracted, I can recommend beams to everyone. I use it every day, like the focus mode and especially love the ability to start ad hoc meetings.
Florian BiebersteinHead of HR - I love it how it helps me to maximise the value of my time. I have been a heavy user since the early versions, and I love how it evolves over time to make my work even more mindful.
Can Kutlu KınayEngineering Leader
- I love it how it helps me to maximise the value of my time. I have been a heavy user since the early versions, and I love how it evolves over time to make my work even more mindful.
Can Kutlu KınayEngineering Leader - As a person who is really easily distracted, I can recommend beams to everyone. I use it every day, like the focus mode and especially love the ability to start ad hoc meetings.
Florian BiebersteinHead of HR - When it takes a thousand times to switch from one task to another during the working day, such a tool can be a salvation. I wish you success!
Igor VinidiktovCo-Founder - So — I was in focus time and left this for a whole 30 minutes to respond.
Desigan ChinniahTechnologist - Beams is a real game changer for my daily work. I have lots of remote meetings every day, taking place on Zoom and Google Meet. Beams helps me to have upcoming events in mind without switching to my calendar, it reminds me a minute before it starts and lets me join with just one click. I really don't want to miss beams any more.
Jürgen VogelEngineering Leader I've been using Beams for 3 months and I love it. I use it every day to keep an overview of my day, quickly see whats next, jump in to the next Zoom meetings and while in the meeting to - at a glance - see when it is done. Simple and effective!

Henrik Bjerre Kærsgaard
VP Product
- Beams is a real game changer for my daily work. I have lots of remote meetings every day, taking place on Zoom and Google Meet. Beams helps me to have upcoming events in mind without switching to my calendar, it reminds me a minute before it starts and lets me join with just one click. I really don't want to miss beams any more.
Jürgen VogelEngineering Leader
Invite Only Users
PH Wins
Retention Rate
High daily usage and user stickiness are strengths of beams. Easy-to-adopt user interface minimizes distractions and allows users to focus on what matters most.
Invite Only Users
PH Wins
Retention Rate
High daily usage and user stickiness are strengths of beams. Easy-to-adopt user interface minimizes distractions and allows users to focus on what matters most.
Invite Only Users
PH Wins
Retention Rate
High daily usage and user stickiness are strengths of beams. Easy-to-adopt user interface minimizes distractions and allows users to focus on what matters most.
Invite Only Users
PH Wins
Retention Rate
High daily usage and user stickiness are strengths of beams. Easy-to-adopt user interface minimizes distractions and allows users to focus on what matters most.






