Events
3 minutes
At Eventkraft, we approach events like UX designers: mapping flows, reducing friction, and designing every touchpoint for emotion, clarity, and connection.
Most corporate events are designed as schedules. At Eventkraft, we design them as experiences.
Just like in digital product design, every event has a “user” — the attendee. Their journey begins long before they enter the venue and continues long after they leave. Our goal is to make that journey intuitive, frictionless, and memorable.
“If a website confuses a user, they close the tab.
If an event confuses an attendee, they disconnect — mentally and emotionally.”
That’s why we apply UX thinking to event design. Every stage, from concept to execution, is approached like a user experience challenge: understanding needs, prototyping ideas, and designing for emotion.
1. Parallels Between UX and Event Design
Both disciplines aim to create experiences that feel right.
Here’s how the principles overlap:
UX Design Principle | Event Design Equivalent |
|---|---|
User Journey Mapping | Attendee Flow Mapping |
Wireframing | Spatial Layout Planning |
Prototyping | Mock-ups & Walkthroughs |
A/B Testing | On-site Adaptation & Feedback |
Emotional Design | Lighting, Sound & Storytelling |
2. Designing for Flow
Before we talk aesthetics, we focus on flow.
How does someone enter, engage, connect, and leave an event?
What do they feel during those transitions?
Our teams storyboard every experience, we map the “aha moments,” identify potential drop-off points, and ensure there’s always a narrative thread.
Lighting, sound cues, and spatial rhythm become our “interface.”
A well-designed transition between sessions can be as powerful as a perfect user interface animation.
3. Ajman 2030 Vision Launch – A Case of Human-Centered Design
When designing the Ajman 2030 Vision Launch, we treated the event as an open platform rather than a presentation.
We mapped user journeys for three audiences — VVIPs, media, and citizens — and designed spaces that spoke to each. Interactive booths acted as touchpoints, where guests could learn, share, and even contribute ideas for the future of the city.
The result was a participatory experience, not a ceremony, but a collective narrative.
“The team demonstrated exceptional ownership… Their creativity boosted the overall experience.”
— Polen Gökbuget, Strategy & Partnerships, ATÖLYE
4. Yandex Navigation Partnerships – Designing for Engagement
For Yandex, we transformed Feriye Palace into a living map.
Each zone was treated like a “page” in a digital product — guiding guests through discovery, connection, and interaction.
From branded location pins to light-guided pathways, the space communicated through subtle cues — just like a digital interface does.
The result: an immersive, story-driven evening where every guest instinctively knew where to go next.